Write in your own voice

I recently noticed the ‘grabber’ or ‘bribe’ on my site isn’t in my own voice. It’s an honest and fair trade – give me your email, and let’s have a consultation. The problem is that it’s not in my voice. I don’t talk like this:

“start with your FREE consultation”

I talk like this :

“I want to help you create a brand and website you love. Let’s chat and see if we’re a good fit”

We get used to seeing salesy copy across the web and it comes naturally to say things like ” FREE! ” and ” I’ll show you how” but is that how you REALLY talk?

I heard someone call it the Friend Filter before. Talk as if you’re talking to your friends. Its way more genuine and authentic and your audience will appreciate it.