Marketing Glossary
- Buying habit – Re-buying the same brand.
- Buying motivation – Factors that influence people’s purchasing decisions.
- Corporate image – The way society views a company.
- Market niche – Small but profitable segment of a market in which a company is a specialist, a very specific form of target marketing.
- Market segmentation – Process of defining and dividing a market into different segments having similar needs, wants, or demand characteristics.
- Market share – Percentage of sales of a particular product or service in a market captured by a brand, product, or firm.
- Market size – The number of buyers and sellers in a particular market.
- Marketing strategy – Written plan which includes product development, promotion, distribution, and pricing approach, indicates the marketing goals. Marketing strategy explains how marketing goals will be achieved within a stated period of time.
- Marketing mix – Four basic marketing strategies, known as the four Ps: product, price, place and promotion. * Four more have been added including: People, Process, Physical Evidence.*
- Positioning – To develop a specific image of the brand in the minds of consumers.
- Product catalogue / mix/ portfolio – a company’s products as a group. One of the most used marketing words.
- Product range/line – products of a particular type manufactured and/or sold by a company
- Product life cycle – The complete life of a product, from early planning to production, marketing, use, and disposal and recycling.
- Product positioning – consumer perception of a product as compared to it’s competition.
- Product placement/Plug – a form of advertisement, when a company pays for a product to be seen in films and TV programs.
- Price boom – prices are rising quickly
- Price cut – a reduction in price
- Price hike – an increase in price
- Price war – companies cut prices in response to each other
- Price leader – a company whose price and price changes are followed by the rest of the industry
- Distribution channel – a way of selling a company’s product either directly or via distributors.
- Channel decisions –Channel strategy, Gravity & Gravity, Push and Pull strategy, Cost
- E-commerce – buying and selling of products or services online.
- Public relations – a promotion intended to create merit for a person or institution
- Personal selling – face-to-face communication between the seller and buyer
- Promotion – activities, materials, and techniques used to supplement or coordinate advertising. Sales promotion includes coupons, sales, discounts, premiums, sweepstakes and contests.
- Brand Book/Guidelines: This document outlines your brand’s visual identity, tone of voice, and messaging guidelines. It ensures consistency in your marketing materials.
- Marketing Collateral: This includes brochures, flyers, and other promotional materials that showcase your services and expertise.
- Proposals and Contracts: These documents formalize your agreements with clients, outlining the scope of work, deliverables, and payment terms.
- Case Studies: These documents showcase your successful projects and demonstrate your capabilities to potential clients.
- Presentations: You might need to design visually appealing presentations for pitching your services, reporting on campaign results, or providing client updates.
- Reports and Analytics: These documents provide insights into campaign performance, helping you and your clients assess results and make data-driven decisions.
- Invoices and Estimates: These documents are essential for billing and financial management.
- Social Media Graphics: Eye-catching graphics for your social media channels can help you build brand awareness and engage your audience.
- Email Templates: Professionally designed email templates for newsletters, promotions, and client communications can enhance your brand image.
