Image File Type Guide
Client Resource
Social media
sizes.
Current recommended dimensions for every major platform.
Getting the dimensions wrong means cropped profile photos, blurry cover banners, and feed posts that feel off. This reference keeps all the numbers in one place — bookmark it, share it with your designer, or print it out and stick it to the wall.
Instagram rewards tight crops and bold verticals. Square posts still dominate the grid, but portrait and Reel formats get more real-estate in the feed.
Facebook images render across desktop, mobile web, and apps simultaneously — always design at the recommended size so nothing clips on any surface.
LinkedIn audiences expect a polished, professional look. Your banner and feed imagery are often the first impression a potential client or partner sees.
Pinterest is a visual search engine first. Tall pins get more surface area in the feed and consistently outperform square formats in repins and click-through.
Google Business
Your Google Business profile is often a customer’s last stop before calling or walking in. Clear, properly sized imagery builds immediate trust.
Pro tip — always save as PNG for logos, JPG for photos.
breeziecastell.com/ · Est. 2011
