Entries by Breezie Castell
Example Positioning Statements
1. Luxury Skincare Brand Brand: Alchemy Botanicals Target: Women 30–55, affluent, interested in natural ingredients Category: Premium skincare Positioning Statement —
What is Brand positioning?
Brand positioning is the strategic place a brand occupies in the mind of the target audience relative to competing brands. —
Image File Type Guide
Client Resource Social media sizes. Current recommended dimensions for every major platform. DOWNLOAD PDF ↓ Getting the dimensions wrong means —
Marketing Glossary
Buying habit – Re-buying the same brand. Buying motivation – Factors that influence people’s purchasing decisions. Corporate image – The —
How to give someone access to your Wix website
Log in to your Wix account at wix.com On the left side, click “Settings” Scroll down and select “Roles & —
How to make a cool reels video that syncs with the video
Take some clips with your phone Open reels on instagram Add whatever audio you like Load your clips Adjust the —
Quick Keyword tip
Use keywords your customer uses. Climb into your customers shoes and think about what words they use.
Affiliate Marketing
When you get money for referring someone to another company and they buy something. “Affiliate marketing is a type —
Should I combine my businesses?
A question I’ve gotten a couple times in the past is whether or not my clients should combine their businesses —