I recently noticed the ‘grabber’ or ‘bribe’ on my site isn’t in my own voice. It’s an honest and fair trade – give me your email, and let’s have a consultation. The problem is that it’s not in my voice. I don’t talk like this:
“start with your FREE consultation”
I talk like this :
“I want to help you create a brand and website you love. Let’s chat and see if we’re a good fit”
We get used to seeing salesy copy across the web and it comes naturally to say things like ” FREE! ” and ” I’ll show you how” but is that how you REALLY talk?
I heard someone call it the Friend Filter before. Talk as if you’re talking to your friends. Its way more genuine and authentic and your audience will appreciate it.
http://breeziecastell.com/wp-content/uploads/2016/06/danielle-books.jpg8531280Breezie Castellhttp://breeziecastell.com/wp-content/uploads/2016/09/web-logo.pngBreezie Castell2016-07-09 19:21:042017-06-15 18:38:49Write in your own voice