How Google Search Works

I was just browsing around google’s helpful articles looking for the best practices in website organization/page structure, when I came across ~this~ (heart eyes).

Pretty much every single client I take on asks me how to increase traffic to their website. It’s not something that can be explained in one sentence, but If I had to, that sentence would be:

“Write content that your users value”

In short, Google rewards websites that are honest, and put in effort into their websites. How Google measures these things are: inbound links (this shows that people liked your content enough to share it with their friends); Freshness of content (if you haven’t updated your site in 2 years, you’re not really reliable and google doesn’t want to recommend you), quality of the website (if your website isn’t built well, it will not function well and Google doesn’t want to promote that).

Google Search Results Learning Resources:

Here’s a video on how Google Search works

Here’s an insane pdf about how google checks out your website and decides if it’s worthy of promoting


In conclusion:

Put effort into your website. It’s not magic. It doesn’t happen just because I built a website for you albeit, a website google loves. It’s imperative that you are consistent and provide useful content to the web.

Hack your Gmail, something amazing I found

I was just searching for orphan assets in my inbox, but I realized there must be a better way. Especially since it’s google we’re dealing with. A quick google search never lets me down.

I found TWO nuggets of helpful information:

  1. Inbox (the new gmail application/client) is actually awesome.
  2. You can use special codes to filter items in your inbox it’s called ‘advanced search‘ and let’s just say I’m going to be up all night playing with this feature.

I don’t know if advanced search works for regular gmail inbox or not, but I was searching for images, and “Inbox” actually populates a thumbnail.


Marie Forleo’s Marketing

I never knew anything about Marie Forleo until my clients started mentioning her. She is a woman who runs an online eSchool/ eCourse which she tells her advice on marketing and business.

— written by Doug Allen // this was removed from the internet, but I found a cached version.

( xoxoxo web archive, you my boo)

Marie Forleo’s Marketing | July 28, 2012 | By Doug Allen

I have no idea if anything Marie Forleo teaches is any good or not. I’ve never bought her products or attended any of her events.

What I can tell you is that her marketing on her website is brilliant. Pure genius. I’m not sure how much she designed it, or if she paid somebody. What I can tell you is that it’s effective.

I can also tell you why.

1) Branding

Marie Forleo created the Rich, Happy, and Hot brand. Those are the three benefits that her target market, young working women, want the most. And she religiously markets within this brand. She doesn’t destroy her brand by trying to expand it.

2) Visual Future Pacing

Future pacing is an NLP term that means getting people to go into a trance and imagine themselves doing something in the future. It’s the tool that Tony Robbins uses every time he gets somebody to make major changes in their lives.

Marie Forleo uses images of women attending her events to not only induce a state, but put people at the events in their heads. When you see photos of people doing something you automatically and subconsciously imagine you are doing the same thing.

Once your mind visualizes that future image you almost subconsciously force yourself to create that future.

As an aside, this works in reverse too. If you don’t visualize good things in your future you probably won’t take actions today to create those good things.

Let’s take this even deeper.

This is why this works. Your mind is like the Mars rover Curiosity that just landed on Mars. There’s a target landing area programmed into the computer, and radar to keep track of where you’re at in relation to the landing area.

There are also little rockets that fire off that constants re-adjust the direction of movement towards the target.

When you visualize a future it’s like you’re programming that future as your target. Your actions are like the little rockets that adjust the direction you’re going. You’ll take actions to create the future you imagine.

Marie Forleo installs those images in your head for you using the photos from the event she’s trying to sell.

Your brain does the rest.

There’s only one obstacle to overcome. To move forward you still need to make sure there are no obstacles that can hurt you.

3) Don’t Trigger Resistance

This is where the next page of Marie Forleo’s site comes in. Instead of a long sales letter or video, there’s a button at the bottom of the page with “13 Reasons to Attend.”

But your brain isn’t necessarily looking for reasons to attend. You’re already emotionally triggered to attend because it’s going to feel good and be fun. Your brain actually feels it’s emotional needs being met in the future by attending the event.

So the only thing that might hold you back at this point are possible problems that could come up. Your mind is looking for possible reasons NOT to attend.

This is where most people totally screw up, and where Marie Forleo totally crushes it.

At this point in the process there is only one outcome: don’t trigger resistance!

Make sure the prospective customer only sees reasons to confirm their feeling to go.

So you know what the #1 reason Marie Forleo says you should attend?


The #3 reason is healthy snacks. Another reason is New York City pretty in the fall. Reason #4 is you get to spend time at a cafe with comfy chairs.

Not only don’t these reasons trigger resistance, they continue to future pace and induce positive states, and anchor those positive states to attending the event.

Some people describe this “sales” page as “vapid.” It’s not. It’s brilliant.

But it doesn’t end there.

There’s another page. This page is for people who are still “on the fence.”

4) Us vs. Them

The “on the fence” page is simple. It’s another NLP strategy called a “double-bind.” This is when you present only two, black and white choices and force somebody to choose between them.

An “Us vs. Them” frame is when the two choices are about a person’s identity.

There are only two types of people: who the event is for, and who it’s not for. Forleo lists bullet points.

In short, her event is FOR super-cool people. It’s not for bitchy whiners.

Instead of making the choice between going to the event or not going to the event, the choice is about WHO YOU are.

Are you super-cool? Then you can attend the event with a lot of other super-cool hot, rich, and happy women.

Or are you a whiny bitch?

If so, then Matrie Forleo doesn’t want you going to her event and screwing it up anyway.

But there’s more. There’s one more page that closes the deal.

5) Wipe Out All Uncertainty

This is so simple but nobody does it. Again, instead of having a long sales page or video, Marie Forleo breaks up the sales process into short pages, each with a specific outcome.

To review, at this point she has already promised an event that will deliver the benefit of being Rich, Happy, and Hot. She’s induced state, future paced the positive states with photos, and anchored those states to attending her event.

She’s tied in the prospect’s identity to the decision, shifting the choice from whether or not to attend to who the person is going to be.

All that’s left is to wipe out and last feelings of negative uncertainty.

Negative uncertainty is the direct result of questions about the future, and not knowing the answer to those questions.

How does Marie Forleo wipe these feelings out?


With a FAQ page.

The FAQ page is a series of questions and answers people might have that pertain to their decision whether or not to attend the event. Forleo raises the questions first, then answers them all with total certainty.

When people are done reading the FAQ page they want to attend the event. Forleo puts them in a state of positive anticipation and desire, and leaves them to figure out the logistics.

She even takes care of the logistics to a certain degree by showing people how to get to New York, where to stay, and giving people a 3-payment option for the $2000 ticket.

Brilliant stuff.

7 ways to get stuff done with a new baby

Today I felt like this:

I have a 6-month old. His name is Phoenix. He is changing so fast that I can’t keep up with the new adjustments. Sometimes I find myself holding him with one hand and typing with the other. He wants to crawl, so he’s now crawling and getting into cords, and lately he’s been pulling himself up onto and over things.

Today he wasn’t happy unless he was on the ground, but he was crawling over the barricades I’d created out of pillows, so I had to keep picking him up. He wasn’t happy in his jumper, and I can’t work holding him, so we packed up and went to Gramma’s house across town.

Thank God for Gramma.

On my way to my moms house I said to myself, “F this! I ALWAYS have things under control, this chaos is not me and it’s making me old ” . I knew I had to look up some tips so I thought I’d share with all of you !!!

1. Baby Gates

I was working from my moms house the other day and I put up long skinny pieces of lightweight lattice ( like for the garden) between pieces of furniture to keep him away from stuff while I worked. It instantly made me feel better. I could rest easy because I knew he couldn’t get hurt and I could turn my attention away from him for enough time to be productive.

All I did was use a loose piece of lattice (super light) and literally just wedge it between a bookcase and the wall. You could use anything. See the resources at the bottom of this post for ideas.

2. Nap Time

This is obvious, but if you can schedule your phone calls and other stuff during nap time, it helps. I like to put away all his toys and “whole-house-playpin” while he naps because it makes me feel like a normal person. Also I can haul ass and get a bunch of work done.

3. Delegate

If you’re a control freak like me, you expect your husband to read your mind. He should just know to do the dishes. Well I have news for you my friend. He won’t do them unless you spell it out very clearly.

Instead of saying : “Can you help out a little bit ?”

say, ” Could you please wash the dishes and put them away?”

4. Tidy in Levels

Start with broad tidying and narrow down like this:

Get everything in it’s own room (dishes in the kitchen, brush in the bathroom, etc)
Room by room, start putting things away in their homes (things need a home if you ever want your house to be clean, by the way)
LAST – organize drawers and closets. This is optional, and should be done after everything else is put away.
The point is to break down tidying into manageable levels rather than getting stuck on organizing a drawer when the rest of your house is completely in disarray.

5. Practice Mindfulness

Mindfulness is the act of being present in the moment. I really believe that it’s my happy place. There’s a quote that says “when you eat, eat. and when you drink, drink” I can’t remember who said it but it’s the simple process of just focusing on what you’re doing while you’re doing it and not trying to multitask too much. Multi-tasking, a lot of the time, is counterproductive.

6. Get up Early

Okay, THIS is somehow magic. I’m not kidding if you want “more time in the day” get up at 5 or 6. Baby is asleep and you get 3 or 4 free hours. It’s pretty insane just how much can be done in that amount of time.

Also, get up early rather than going to sleep late (what most people do) because in the morning life is more peaceful and it’s the start to the rest of the day. It’s the building block for the rest of the day.

7. Get Dressed in the morning

Another magical step. You’re more productive when you’re ready for the day. Some people say simply to put on your shoes, but I know I’m way more ready to take on the day when I am fully dressed . Bonus if your nails are done. You can type soooo much better with a fresh manicure.


3 Ways to schedule like a boss

Marie Forleo said “If it’s not on your calendar, it doesn’t exist”, and as much as I want to make fun of her for her cheesy factor, I just can’t because that bit really helped me clean out my brain and take on more in my busy life.

Here are the top 3 ways to schedule effectively.

1. The right tools

A Master List

Yes, another cheesy term. Quit making fun of me , this shit works. You should have one master to-do  that you write everything on. Not 400 post-its, and not one new calendar per month (because you accidentally messed up on one page and it ruined the whole calendar)  ONE LIST. It’s hard and it will kill you at first,  but believe me- do my system and you’ll be forever grateful.

A Calendar

So you have one list that you can then transfer to your calendar (and mini lists if you can’t handle it). For my master list ( and every single other thing I write down) I use evernote. For scheduling I use google calendar because it syncs with all my devices and has color-coded categories that you can show or hide. Try and use one calendar. That’s the whole point. STICK WITH ONE CALENDAR. I’m not yelling, I’m emphasizing.

2. Consistency

Stick with it for a little while. Let yourself get into the groove of it. Get familiar with the app or calendar or list you’re using and get into a groove. You’ll know when you’re in the groove , and if the system isn’t working it’s okay, but when you switch apps or calendars make sure you transfer everything to the new system so it’s seamless.

A big part of this is having a grasp on the new system. If it’s overwhelming or annoying you won’t do it, so find something that works best for you . While you’re finding the perfect fit, don’t forget that your list is still there waiting for you. There is still  stuff on your calendar that is happening whether you have it written down or not.

3. Follow Through

Okay, so you have your system that you love. Your shiny new app, your organized calendar ( and ps: how perfect is an old tattered calendar with a thousand notes and scribbles and papers in it? It feels worn-in and useful) So you should know your schedule without even looking at your calendar , or at least have a pretty good idea of what’s happening. The reason I love Google Calendars is because you can filter by category and see only what’s pertinent to whatever it is you’re working on. For example when I’m working on catching up on my shows, I can just click the pink box and it will show me what shows are coming up that week. (The most important thing; after all, is The Real Housewives)

And that’s it! Do it. There’s only one way to succeed and that is to find something that works, and DO IT. If you don’t actually do it, it’s useless.

The quick-and-dirty guide to a life overhaul

Humans are like gardens, we need to be pruned and refreshed. Every now and then I like to rejuvenate my life and remind myself of  my core values. Here are my 3 phases to a life-facelift.

Phase 1 : Push Out Suffering:

Make room for new opportunities. Purge your emotional, mental , and physical self of old, useless, or negative energy.

Emotional cleansing involves releasing negative thoughts or feelings that wreak havoc on your emotional well-being. Tools to clean out your heart could include burning ceremonies, therapy, and visualization exercises.

5 Ways to clean out your soul:

Burning Ceremonies
Get rid of anything in your physical world that is not serving you or your goals. Lose weight, cut your hair, get rid of stuff. Simplify.

One way to physically cleanse is to do a detoxifying diet. There are lots of great detoxes online that will make you feel amazing in just a few days. Check out The Healthy Apple online; Amie has loads of invaluable health resources. Get rid of the toxicity in your body.

Simplify your surroundings. Go through each room of your house and get rid of stuff you don’t need. (Free resource on the bottom of this page about how to decide whether to toss or keep something in your closet.)

Phase 2: Push out suffering and let your happy shine.

What do you really want out of life? Have you ever asked yourself that question? What are your core values? Not what your parents want for you, or what would make you better than someone else. What do you really want? Think about what you’ve wanted since you were young. When do you feel your very best?

For a lot of people finding their ‘calling’ takes a lifetime. Is what you’re doing now making you happy?

If you’re unclear what the right career path is for you, or if you feel unsettled about your life, take a look at your perspective. Having a positive attitude makes any situation better. Every single person is already equipped with happiness, but in order to feel happy, you have to push out suffering.

Get rid of the idea that you “are just that way” or you’re always stressed because you’re an overachiever.

The four most obvious but effective way to get happy when things suck:

Write down 10 things that make you happy
Treat yoself ( see my other post on how to deal with burnout)
Watch what you say. Stop negative and destructive self-talk.
Exercise ( chemicals don’t lie)
You can be happy.

Phase 3: Live as if you’re already where you want to be.:

Start being happy. Live as if you’re a happy person. Our minds, bodies, and souls all work together, so if you physically say “I am happy”, your subconscious believes it.

The hardest part of changing your life is actually doing it. Once you know your what you really want for your life, take action. Remember , this takes people a lifetime to actually do if they do it. How many old, miserable people have you met ? Too many.

If you really want change in your life, you just have to bit the bullet. Think critically about huge life decisions. Don’t be impulsive.

If it’s breaking up with your boyfriend, finding a new job, moving across the country; listen to your gut and ask yourself – is this what I really want?

Free Resources & Tools

Cutting cords in toxic relationships

A list of healing exercises

Eraser Visualization – Clearing the cache in your mind

3 Ways to clear your mind

How to decide what to keep or purge out in a clean-out

S.M.A.R.T. Goals

The core desired feelings worksheet

4 ways to figure out what you really want in life

Encouragement on risk taking

Free Content Marketing guide similar to Marie Forleo’s BSchool

Neil Patel's Advanced Guide to Content Marketing

I am on chapter 3 of Neil Patel’s free Content Marketing Guide — Get it here. The site is a little bit salesy with a ton of calls to action, but if content marketing is your gig (and it should be because it’s free Search Engine Optimization) then this guide is for you. It touches on all kinds of marketing , from keyword analysis to competitive research & it’s designed really cute.

Tell me if you get it and if you like it.

[x_button shape=”square” size=”regular” float=”none” href=”” title=”Neil Patel’s Advanced Guide to Content Marketing” target=”blank” info=”none” info_place=”top” info_trigger=”hover”]Get the guide[/x_button]

Here’s what he says in the article with the free guide:

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z.

That is why I decided to write The Advanced Guide to Content Marketing along with the help from our Crazy Egg blog editor, Kathryn Aragon.

Here’s what is covered in this 40,000-word guide:

  • Introduction – a break down of what you are going to learn.
  • Chapter 1: Build a Strong Foundation – why not make those important content marketing decisions now so you can lay a strong foundation? In this chapter, you’ll get to know your objectives, your target audience and your content strategy. You’ll also learn the technology and work flow that will help you meet your objectives.
  • Chapter 2: Generate Clickable Ideas – having a content marketing plan isn’t enough. You need to be able to generate enough content ideas to keep you going for months, if not years. This chapter will teach you how to generate ideas for any industry.
  • Chapter 3: How to Plan Your Content For Maximum Productivity – there are a lot of time-consuming aspects of content marketing. If you can’t figure out how to make the most of your time, you’ll find yourself drowning in content creation. This chapter will teach you how to be productive.
  • Chapter 4: Learn to Write Content Like a Pro – I’ve blogged in the past about how I write my content, but now I’ve created a whole chapter on how you can become an excellent writer like Seth Godin.
  • Chapter 5: 12 Content Writing Secrets of The Professionals – in this chapter you’ll learn what separates the pros from the beginners. If you want to be a great content marketer, you have to follow the secrets of the pros.
  • Chapter 6: Templates for Quick and Easy Content Creation – people have written content on all sorts of topics in different styles. There’s no point in recreating the wheel, which is why I help you templatize everything.
  • Chapter 7: Overcoming Common Content Marketing Roadblocks – sooner or later you’re going to get stuck. Whether it’s on the creation side, the promotion side or within any other phase of content marketing, this chapter will teach you how to overcome the roadblocks you’ll run into sooner or later.
  • Chapter 8: The Other Side of Content Creation: Optimize for Search – Google and Bing can drive a lot of traffic. If you want your content to do well, you need to write it for humans and rank it on search engines.
  • Chapter 9: Promoting Your Content to Increase Traffic, Engagement, and Sales – if you can’t generate revenue from your content marketing efforts, you won’t be doing it for too long. This chapter will teach you how to get an ROI from your marketing.
  • Chapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content – in this chapter, you’ll learn five methods for monetizing your content without advertising. Not all of them will work for every business, but all of them are valuable strategies that are being used successfully by other content marketers.

Click here to read The Advanced Guide to Content Marketing.


My hope is that you like The Advanced Guide to Content Marketing. As time goes on, I’ll try to keep the guide updated with the latest and greatest tactics. If you see anything that needs to be fixed, feel free to leave a comment below.

P.S. Don’t forget to tweet about The Advanced Guide to Content Marketing.

P.P.S. You would be doing me a HUGE FAVOR by reading The Advanced Guide to Content Marketing, sharing it via Twitter and Facebook, and by leaving me a comment to let me know what you think.

How to Change the payment settings in BigCommerce Store

Payments using Paypal:

  1. First – log in to your bigcommerce store,
  2. Next, click settings
  3. Then, click checkout Settings
  4. After that, check which payment method you use
  5. Click the tab which says “paypal”configure using your information

DIY Search Engine Optimization

There are several quick and easy things you should include in your website. Some matter more than others, but here’s a quick list I’ve put together for you to use as a guide.

Title Tag

Maybe the highest determining “on page” ranking factor for the SERP’s (search engine result pages). Your title tag should be 100% unique, and applicable only to that particular page. Make sure your title tag is something people are searching for & that it’s what you want the headline to be in the search results.

Description Tag

  • The description tag is what the visitor reads in the search results when deciding whether or not to click on your listing.
  • Not necessarily a ranking factor
  • Should be unique for each page
  • Up to 160 characters
  • Encourages users to click your listing rather than a competitor listing
  • Should be relevant to that specific page.
  • Tells viewer exactly what that web page is about

H1 Header Tag

  • The h1 header tag is the most important tag next to the title tag.
  • Every page needs a headline to let the search engines know what it’s about
  • Each page should have only one

H2 Header Tag

  • Unlimited h2 tags for each page may be used
  • Secondary to H1 tag
  • More important in search ranking  than h3 tags

Image Height & Width Tags

  • Makes pages load faster
  • Failing to add image height and width tags:
  • Force the page to be placed on hold while the image loads
  • Slows the overall page load time, which can decrease the frequency and depth of your crawls by the search spiders.

Robots Meta Tag

  • A command issued to visiting search spiders.
  • Effective for giving directions to the search spiders
  • Use at least these two: CONTENT=”NOODP” and CONTENT=”NOYDIR”


XML sitemap file

XML sitemaps tell the search engines exactly where every page on your site is located, and the importance you place on each.

Canonical www

Search engines see subdomains (including www.) as entirely separate domains, and it’s up to you to ensure that all incoming requests get 301 redirected to the www version to prevent possible duplicate content issues.

Nested Tables

Pages that contain tables inside other tables make the page load slower, since the web browser is forced to find the end of the table before it can display the whole page.


Favicons are the branded logos/icons that appear in the address bar next to your URL. This helps brand your company, and it makes it easier for users to return to your site from among a list of bookmarks, or from the browser tab. Using one is a good idea.

Image attributes

ALT Tags for Images

  • The ALT tag was originally designed to help sight impaired visitors “see” what an image was.
  • ALT tags for key images will help your site appear more often in the search results.


  • Anchor text is word(s) used on the page to link to other pages
  • Should all be directly relevant to your landing page
  • Wherever possible, be sure you link with relevant phrases throughout your website, and consider using the nofollow tag for any irrelevant link text
  • Nothing is more important than anchor text to tell the search engines what a webpage is about
  • Just like an inbound link from an external domain, the links within your own domain do add relevance to each target landing page, so be sure that you are linking with good text
  • You only get more “credit” for the first link on a page to any given URL, so there’s no point in trying to game the system with extra anchor text links pointing to the same URL.
  • Proper implementation of link anchor text helps validate the purpose of a web page.
  • Each link on your page a losses value as the page is indexed.
  • Use rel=”nofollow” any non-essential links on the page, like those to customer logins, privacy pages, security policies, shopping cart button etc.

External Links

  • Point to other domains.
  • Don’t use too many because you’ll be driving away traffic.
  • The fewer the better – too many ( more than 20 ) can be viewed by search engines as “link farming” which is like cheating.


  • Total Page Size matters – large photos will greatly add to your total page size
  • Use smaller photos
  • Consider various methods of compression such as cache plugins
  • Try and keep under 500k