Analyze your M
Do you know how well your online marketing is performing? Today you’ll learn about your marketing and how google analytics can help you make sure that your marketing is effective.
By following the instructions in this post, you’ll:
Get your marketing on the right track
Have a better understanding of the results of your efforts
Know what to fix for the future, and
Save yourself endless hours of wasted time on marketing that doesn’t perform.
Let’s get started.
Step 1: Start Tracking your Marketing
Get a google account
Go to analytics.google.com
Set up a new property
Grab your analytics code
Enter your analytics code into your website or header
Step 2: Analyze your marketing analytics
Consider the pain points as they associate with their place in the funnel. I think the best way to explain this is through an example and a diagram
EXAMPLE:
A client came to me and said “Breezie, no one is buying my eCourse, and I don’t know why”
Luckily she had already implemented Google analytics and had multiple running ads AS WELL AS data for over a year. So we really had a perfect scenario for this tutorial.
The first thing I could tell right away was that the readability of the sales page was not right. It was unorganized and formatted almost not at all.
The analytics were very interesting, however. There was one page that did really well so we focused on that page. As I suspected, there were hundreds of views to the page but no one was signing up for the eCourse.
we went back to the website and from the top of the page down we worked on readability and organization.
They wrote back to me some months later. They’d followed my instructions perfectly and started selling seats in their course—finally.
It was my first time ever doing a professional website conversion rate audit/strategy. I really enjoyed it.